Sponsored Video: Lifebuoy Help a Child Reach 5

Please take a minute to watch this video.

Film actor and mother, Kajol urges people in this video to join her in supporting the cause of hand washing with Lifebuoy’s ‘Help A Child Reach 5’ campaign which aims to eradicate diarrhoea.

This campaign has adopted Thesgora, a village in Madhya Pradesh which has one of the highest rates of diarrhoea to inculcate hand washing habits. image

Gondappa’s Story, a short film forming part of Lifebuoy’s ‘Help a Child reach 5’ campaign shows a father’s journey to give thanks for his first child reaching the age 5.

Studies show that, 80% of infections are transmitted by direct and indirect contact, thus, hand washing is the most important thing we can do to protect ourselves! And others!
Every hand we shake, every railing on the stairs we touch, every door handle, every light switch, every table … simply everything we touch can place dangerous germs on our hands.

Washing hands is an important part of maintaining hygiene and cleanliness. We all can help in the prevention of disease by promoting the importance of hand washing!

It is extremely important to wash our hands.

  • After using the washroom at home or at any public place.
  • Before as well as after eating food.
  • After visiting a patient at the hospital.image
  • Before and after one starts cooking food, especially meat, fish and poultry.
  • After changing a baby’s diaper.
  • After touching pets or cleaning their faeces.
  • Before touching young infants and children.
  • Before and after touching injured areas and changing the dressing of a wounded person.
  • After collecting and throwing out garbage.
  • After sneezing, coughing and blowing your nose.
  • After cleaning around the house.
  • After being outside (playing, gardening, walking the dog, etc.)

Hygiene is probably more necessary today than it has ever been!!

To help more children reach the age of 5, Kajol is urging people to donate to hand washing programmes. The donations can be made online at www.youtube.com/helpachildreach5 and the proceeds from the donations will go to Population Services International (PSI), a leading health organization for implementing hand washing programmes.

For every donation made Lifebuoy will match the donation amount for its hand washing programmes. Lifebuoy will also donate 1 rupee to hand washing programmes every time the ‘Help a Child Reach 5’ video is shared online.

Watch Lifebuoy’s Help a Child Reach 5 video here
For more information, visit Facebook.com/Lifebuoy
Check out Lifebuoy’s website

This post has been sponsored by Lifebuoy, but all thoughts are my own.

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34 thoughts on “Sponsored Video: Lifebuoy Help a Child Reach 5

    • True, hand washing is a habit which should be inculcated when a child is young. And adults are the best role models for this! Agree, have seen many women rushing straight out of the loo and it makes me cringe every time! 😐

  1. I think it’s a wonderful cause, but lifebuoy should be open to promoting other soaps like hamam, cinthol, pears, etc. also in their campaign. They do an equally good job of cleaning hands, I guess?

    Destination Infinity

    • LOL 😀 True, Hamam, Cinthol will do the same as Lifebuoy. But the fact is that Lifebuoy is positioned as the germs fighter also some ingredients would vary too!

    • Thanks a lot, Ma’am! Yes, Lifebuoy is on a mission. A lifesaving mission to spread the importance of good handwashing habits. Most importantly, a mission that will help more children reach their 5th birthday.

  2. Shilpa,I am strong advocate of washing hands often,especially,after every act mentioned by you.Contributing via watching the video is OK with me.I am not in favour of direct contributions for such campaigns.I get a dirty feeling of money being not put to the use it is meant for.

    • Your doubts are very valid, Mr Chowla. But this Lifebuoy – Help Save A Child campaign and its donation is managed by Unruly Media. I found this info from their LinkedIn account : ‘Unruly is a video technology company, a leading global platform that works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Brands use our social analytics dashboard to benchmark their content, outsmart the competition and demonstrate superior ROI’. http://www.unrulymedia.com/
      I believe, this is a legitimate outfit and the donations would be used for this very initiative.

  3. This is a great cause. Here they enforce hand washing in the schools and teach its importance young. There is plenty of hot water and soap to get the job done and where there isn’t there is hand sanitizer. These days buying hand sanitizer for school is just as important as supplying paper, pencils, and erasers.

  4. Washing hands is very healthy. You are promoting a wonderful cause. I would add to the list – after touching door knobs (door handles). Bacteria is transferred easily from person to person. At home and in public places, it is the most commonly touched surface.

  5. Lifebuoy’s initiative is laudable.Glad you are spreading the awareness of washing hands through this post, shilpa.

    in today’s polluted world, it is very important and healthy to inculcate the habit in little children. This video should be played in school Av rooms.I am very finicky about this and avoid touching banisters and railings in public places. i always carry sanitizers, even elders with weak immunity are prone to infections.

    • Showing this AV in schools is such a fab idea, Asha! When the same message is reiterated by teachers as well as parents, it would have a better impact on children and of course such habits when learnt early stays with you forever! Thanks a lot, Asha 🙂

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