Title: The Mouse Charmers – Digital Pioneers of India
Author: Anuradha Goyal
Publisher: Random House India
ISBN: 978-8-184-00492-2
Number of Pages: 299
Price [INR]: 334
Genre: Non Fiction
The advent of Internet has been a significant game changer for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path.
Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar, IndiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.
Internet has changed our life enormously. It has influenced all spheres of our life and has changed the way we live, interact, work and do business. Today, life without our multiple communication devices is unthinkable. Websites like Flipkart, Make My Trip.com, Zomato have become an integral part of our lives.
Thanks to the internet we have a new breed of entrepreneurs in India who have used the power of internet and have created new markets and also cater to the old markets in a new way. These young entrepreneurs have changed our image in the world from that of Snake Charmers to Mouse Charmers.
In her book, The Mouse Charmers, the author profiles the success stories of 12 companies which are the digital pioneers of India. These 12 companies are categorized under :
- Commerce : Flipkart, Make My Trip, BigBasket, CaratLane
- Content : Zomato, Games2Win, ImagesBazaar, Chai with Lakshmi
- Connectors : Shaadi.com, Rang De, CommonFloor, IndiBlogger
The book gives some detailed insights on the business models of these companies, the innovation they brought about in their field, the differentiating factors, the journey so far and their future plans. It also shares the challenges and opportunities these first generation entrepreneurs faced during the course of time.
Reading The Mouse Charmers was an enlightening experience. The success stories, the strategies these young entrepreneurs used, what worked for them and what didn’t made for a fascinating and an inspiring read. Anuradha’s voice in the book is clear, concise, organized, and jargon-free. The book has facts and figures, tables and charts, graphs and infographics along with content that is taken from company websites, news articles, and in a few cases, conversations with key personnel of the companies.
The Mouse Charmers will not only charm and inspire the budding entrepreneurs but is a must read for all cybernauts out there!!
The review is part of IndiBlogger Book Review initiative.
22 Responses
The book was good, but I wish the interviews were in-depth. Rashmi Bansal’s books are a good example of how to do a good and in-depth interviews, and present them succinctly to the readers.
Destination Infinity
Ohk! I have not read Rashmi’s book, so not aware of the style of her book! Must check it out now!
This seems to be a good book. It did remind me of Rashmi Bansal’s book that I love.
I liked this book a lot and loved the insights it shared. Must check out Rashmi’s book!
Sounds like an interesting book this…
Yes, interesting and enlightening too!
i loved this book! nice review 🙂
Hopping over to your blog to read your review 🙂
Good and concise review. You have talked about the book so well in such concise sentences.
Thanks Inderpreet!
Sounds interesting! Thanks for the review.
Thks Laurel!
I love reading success stories … sounds like a very inspiring book. I See indiblogger is also mentioned.
Yes, it is indeed an inspiring book. IndiBlogger’s success story is fascinating and interesting too!
Loved your review Shilpa. Indeed internet has changed our lives. The reason why we are connected is internet. No wonders it has affected the business world too. In coming days the world of e-commerce is going to grow leaps and bounds. Looking forward to read the book.
True, internet has made a big difference in our lives. Thanks Mahesh, glad you liked this review and hope you are able to read this book too 🙂
I want to read this too. Agree completely. Internet has changed our lives throwing open a new life style and a new breed of entreprenuers.
Do check it out Asha! Found it very insightful!
Sounds interesting! ♥
It is, Kathy! 🙂
Sounds like a very interesting read…I actually thought initially it was non-fiction by the name…until you started describing it. I have only heard of IndiBlogger though the name Chai with Lakshmi might be interesting too… 😉 <3
It is a non-fiction and is about success stories of some web based companies!
Indiblogger is Indian blogging community and Chai with Lakshmi is an award-winning online talk show featuring people and ideas positively shaping India for the future! 🙂