I liked the picture…at least in some or the other way they’re trying to create awareness about women safety and the need of toilets around the house..which actually mean healthy environment !
I find this picture very effective and it is only suggesting a better life. Incidentally,I was in Mathura a few weeks ago, trust me, they need to do something urgently for the toilets there especially for ladies.It is in a mess
A picture can speak better than a thousand word and your post is a good example. Why, women, even men need toilets and not line up by railway lines to defecate.
@ Nithin RS : Yes, I was impressed by the message. What I liked was, that the communication is as per the need of the target audience. It makes a lot of sense.
@ kanaguonline : Oops! It says,
“Daughter-in laws and Daughters should not go far off, have/build toilets in your home.
The rogues took away Dhania.
Total Cleanliness Drive, Panchayat Raj department, Janpad Mathura Year 09-010
@ Nu : Very true Nu. Agree completely! 🙂
@ BK Chowla : Oh, that’s bad!! And let’s hope the advertisement and the cleanliness drive works! 🙂
@ The Holy Lama : Yeah, tailor made for the target audience! Yeah, its as but true! 🙁
@ Sweta : Thanks 🙂
@ UmaS : Well said, it’s mandatory!! 😛
Done Mam! (in the comment section, though!)
@ Insignia : Looks like there must be a lot of gundas and such kind of incidents must be prevalent and thus this line of communication in the poster!! Yeah, lets hope so!! 🙂
I like the board. I think it really brings out the contradictions in our society. 1. Don’t send women out of the house (because they aren’t safe – why? because our police and our social systems can’t keep the women safe) 2. Defecating in the open is unhygienic and archaic. Don’t do it.
I think that this board is a symbol of our trishanku society.
28 Responses
I wonder if you were impressed about this picture. I found it disgusting. They could have used any other theme to promote the same.
My Hindi knowledge is close to Zero.. 🙁
I liked the picture…at least in some or the other way they’re trying to create awareness about women safety and the need of toilets around the house..which actually mean healthy environment !
I find this picture very effective and it is only suggesting a better life.
Incidentally,I was in Mathura a few weeks ago, trust me, they need to do something urgently for the toilets there especially for ladies.It is in a mess
Now that’s creativity . On the downside , it just shows how safe women are in the Hindi heartland. Akele gayi to ghum ho jayegi.
Nice observation I must say….
this poster gives awareness on cleanliness and safety both..
good one 🙂
Looking at the state of public toilets maintenance, its better to have one in every home…its a necessity…
Shilpa, u could’ve given the translation for those with limited hindi exposure… 🙂
This is a novel idea if there are lot of gunde log.
Hopefully it improves civic sense 🙂
Funny how the Govt. is trying to push the ‘hygiene’ factor using the ‘safety’ rod. Perhaps they’re hoping it would create a state of urgency!
How creative! At least the place will be hygenic and women friendly
I don’t know if I should laugh or feel sad about the state of affairs 🙁
very interesting..but this happens in our cities too right? spreading awareness in any manner is a good thing and everyone must support that..
oooo!
ROFL 😀 …. Govt. campaign 😛 ….
WHAT does this still happen out there.. i cant beleive it ..
not sure but i feel embarassed at the situation is this still happens to women..
but on other hand yeah get them built CIVIC sense:)
Hope it goes beyond this picture. Nice find 🙂
What an ad…
i liked the ad. a very important thought.
Hmm…interesting and innovative!!!
Promotions generally attack the most pressing problems of the local populace!!!
Aur yahan to ek teer se do shikar kiye hai 🙂
A picture can speak better than a thousand word and your post is a good example. Why, women, even men need toilets and not line up by railway lines to defecate.
woaaa now thats really different idea … interesting.
@ Nithin RS : Yes, I was impressed by the message. What I liked was, that the communication is as per the need of the target audience. It makes a lot of sense.
@ kanaguonline : Oops! It says,
“Daughter-in laws and Daughters should not go far off, have/build toilets in your home.
The rogues took away Dhania.
Total Cleanliness Drive, Panchayat Raj department, Janpad Mathura Year 09-010
@ Nu : Very true Nu. Agree completely! 🙂
@ BK Chowla : Oh, that’s bad!! And let’s hope the advertisement and the cleanliness drive works! 🙂
@ The Holy Lama : Yeah, tailor made for the target audience! Yeah, its as but true! 🙁
@ Sweta : Thanks 🙂
@ UmaS : Well said, it’s mandatory!! 😛
Done Mam! (in the comment section, though!)
@ Insignia : Looks like there must be a lot of gundas and such kind of incidents must be prevalent and thus this line of communication in the poster!! Yeah, lets hope so!! 🙂
@ RGB : LOL 😀
@ Phoenixritu : Yeah, right! 🙂
@ Prats : I know what you mean! 😐
@ Neha : Oh yes, that is very much needed!! 🙂
@ HaRy : 😐
@ Dhiman : Yes 🙂
@ Bikramjit : Yeah, it is the 2009-2010 campaign so such things must be happening!!
Yeah health and hygiene is a must!!
@ Swaram : Thanks 🙂
@ Roshmi : Yeah! 🙂
@ Reema : Thks 🙂
@ Mayur : Yes and that’s the basic premise in advertising. 🙂
@ The Panorama : I know, I know… that’s yet another menace! 🙁
@ Rajlakshmi : 🙂
Very very effective!
Very nice 🙂 especially the fact that it looks like a hand drawn poster.
Shilpa ji,
I like the board. I think it really brings out the contradictions in our society.
1. Don’t send women out of the house (because they aren’t safe – why? because our police and our social systems can’t keep the women safe)
2. Defecating in the open is unhygienic and archaic. Don’t do it.
I think that this board is a symbol of our trishanku society.
Thanks for the post.
Gorakh Nath.
Thought Provoking !!!!
Addresses some issues to both the target audience and to people like us !!!!!
@ Neena Sharma : Hope it is for the people out there! 😛
@ Gayathri : Yeah, looks like that! 🙂
@ Gorakh Nath : Well said , Mr. Gorakh Nath! 🙂
@ Aashima : Oh yes! 🙂