Sponsored Video: Lifebuoy Help a Child Reach 5
Please take a minute to watch this video.
Film actor and mother, Kajol urges people in this video to join her in supporting the cause of hand washing with Lifebuoy’s ‘Help A Child Reach 5’ campaign which aims to eradicate diarrhoea.
This campaign has adopted Thesgora, a village in Madhya Pradesh which has one of the highest rates of diarrhoea to inculcate hand washing habits. 
Gondappa’s Story, a short film forming part of Lifebuoy’s ‘Help a Child reach 5’ campaign shows a father’s journey to give thanks for his first child reaching the age 5.
Studies show that, 80% of infections are transmitted by direct and indirect contact, thus, hand washing is the most important thing we can do to protect ourselves! And others!
Every hand we shake, every railing on the stairs we touch, every door handle, every light switch, every table … simply everything we touch can place dangerous germs on our hands.
Washing hands is an important part of maintaining hygiene and cleanliness. We all can help in the prevention of disease by promoting the importance of hand washing!
It is extremely important to wash our hands.
- After using the washroom at home or at any public place.
- Before as well as after eating food.
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After visiting a patient at the hospital.
- Before and after one starts cooking food, especially meat, fish and poultry.
- After changing a baby’s diaper.
- After touching pets or cleaning their faeces.
- Before touching young infants and children.
- Before and after touching injured areas and changing the dressing of a wounded person.
- After collecting and throwing out garbage.
- After sneezing, coughing and blowing your nose.
- After cleaning around the house.
- After being outside (playing, gardening, walking the dog, etc.)
Hygiene is probably more necessary today than it has ever been!!
To help more children reach the age of 5, Kajol is urging people to donate to hand washing programmes. The donations can be made online at www.youtube.com/helpachildreach5 and the proceeds from the donations will go to Population Services International (PSI), a leading health organization for implementing hand washing programmes.
For every donation made Lifebuoy will match the donation amount for its hand washing programmes. Lifebuoy will also donate 1 rupee to hand washing programmes every time the ‘Help a Child Reach 5’ video is shared online.
Watch Lifebuoy’s Help a Child Reach 5 video here
For more information, visit Facebook.com/Lifebuoy
Check out Lifebuoy’s website
This post has been sponsored by Lifebuoy, but all thoughts are my own.
September 18, 2013 1:29 pm|
Glad to see you’re promoting this cause, Shilpa. I like your list of hand washing tips.
September 18, 2013 5:02 pm|
Thanks a lot, Vidya! Hand washing is something very close to my heart. When I knew about this initiative, I knew I had to be a part of this. 🙂
September 18, 2013 1:55 pm|
What a fabulous initiative. I wish that adults set an example by washing their hands. I have seen so many women not washing their hands after visiting public loos 🙁
Thanks for sharing the video Shilpa.
September 18, 2013 5:05 pm|
True, hand washing is a habit which should be inculcated when a child is young. And adults are the best role models for this! Agree, have seen many women rushing straight out of the loo and it makes me cringe every time! 😐
September 18, 2013 3:16 pm|
This is a wonderful cause you’re supporting and sharing Shilpa. Hope we can spread this message of good health and hygiene as much as we can.
September 18, 2013 5:06 pm|
Thanks a lot, Bhavya! Hope these messages help save a lot of lives!
September 18, 2013 3:38 pm|
I think it’s a wonderful cause, but lifebuoy should be open to promoting other soaps like hamam, cinthol, pears, etc. also in their campaign. They do an equally good job of cleaning hands, I guess?
Destination Infinity
September 18, 2013 5:11 pm|
LOL 😀 True, Hamam, Cinthol will do the same as Lifebuoy. But the fact is that Lifebuoy is positioned as the germs fighter also some ingredients would vary too!
September 18, 2013 3:42 pm|
Disclaimer to the above comment: I use lifebuoy (well, mostly…) 🙂
September 18, 2013 5:11 pm|
Thumbs up for that! 🙂
September 18, 2013 4:36 pm|
Shilpa you are doing a great service by highlighting the necessity of washing hands. It is very important to maintain hygiene. Lifebouy has become a brand name for all soaps used for washing hands.
September 18, 2013 5:15 pm|
Thanks a lot, Ma’am! Yes, Lifebuoy is on a mission. A lifesaving mission to spread the importance of good handwashing habits. Most importantly, a mission that will help more children reach their 5th birthday.
September 18, 2013 5:09 pm|
Superb, never knew causes like these exist. That too on a simple thing like washing hands- its so essential but we tend to take it very lightly.
September 18, 2013 5:17 pm|
Yes, hand washing may seem such simple and routine thing but when missed, it can have fatal effects on the health. Thanks to such initiatives we can help save lives!
September 18, 2013 6:47 pm|
I agree. Simple measures can help prevent major problems.
September 18, 2013 9:53 pm|
Yes, a simple thing like washing hands is the single most effective way to prevent the spread of infections and save lives too!
September 18, 2013 6:10 pm|
Shilpa,I am strong advocate of washing hands often,especially,after every act mentioned by you.Contributing via watching the video is OK with me.I am not in favour of direct contributions for such campaigns.I get a dirty feeling of money being not put to the use it is meant for.
September 18, 2013 10:00 pm|
Your doubts are very valid, Mr Chowla. But this Lifebuoy – Help Save A Child campaign and its donation is managed by Unruly Media. I found this info from their LinkedIn account : ‘Unruly is a video technology company, a leading global platform that works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Brands use our social analytics dashboard to benchmark their content, outsmart the competition and demonstrate superior ROI’. http://www.unrulymedia.com/
I believe, this is a legitimate outfit and the donations would be used for this very initiative.
September 18, 2013 7:31 pm|
This is a great cause. Here they enforce hand washing in the schools and teach its importance young. There is plenty of hot water and soap to get the job done and where there isn’t there is hand sanitizer. These days buying hand sanitizer for school is just as important as supplying paper, pencils, and erasers.
September 18, 2013 10:03 pm|
Wow! That’s so wonderful as good habits when inculcated in children from an early age last a lifetime! 🙂
September 18, 2013 7:40 pm|
Washing hands is very healthy. You are promoting a wonderful cause. I would add to the list – after touching door knobs (door handles). Bacteria is transferred easily from person to person. At home and in public places, it is the most commonly touched surface.
September 18, 2013 10:05 pm|
Well said, SG, every touched surface has the potential to spread germs… so washing of hands is so very crucial.
September 19, 2013 2:29 am|
A worthy cause, especially in such disease-afflicted regions! Thanks for promoting it, Shilpa!
September 19, 2013 8:04 am|
Thanks Roshni!
September 19, 2013 11:52 am|
Lifebuoy’s initiative is laudable.Glad you are spreading the awareness of washing hands through this post, shilpa.
in today’s polluted world, it is very important and healthy to inculcate the habit in little children. This video should be played in school Av rooms.I am very finicky about this and avoid touching banisters and railings in public places. i always carry sanitizers, even elders with weak immunity are prone to infections.
September 19, 2013 4:09 pm|
Showing this AV in schools is such a fab idea, Asha! When the same message is reiterated by teachers as well as parents, it would have a better impact on children and of course such habits when learnt early stays with you forever! Thanks a lot, Asha 🙂
September 19, 2013 12:40 pm|
Nice initiative Shilpa..!! I totally agree,,
September 19, 2013 4:10 pm|
Thanks Aakanksha 🙂
September 19, 2013 1:20 pm|
Sadly in India many publicplaces and even nursing homes and hospitals do not keep any soap to wash our hands. Leave alone th e liquid not even a bar of soap
September 19, 2013 4:11 pm|
Hmmm…. that’s a sad reality. I guess, paper soaps come in handy at such places! 🙂
September 19, 2013 4:22 pm|
Thanks for sharing this informative post Shilpa. Handwashing is truly essential for our own health and hygiene. It’s a great initiative by Lifebuoy.
September 19, 2013 4:24 pm|
Thank you Diana 🙂
September 20, 2013 1:36 am|
It’s a good cause you promoting, Shilpa and I will follow suit. We need to create awareness and not just sit to complain about things.
September 20, 2013 11:57 am|
Thanks Vishal! And thanks for sharing this video on Facebook! Appreciate it 🙂